Launching a new smartphone means competing in one of the world's most saturated categories, where attention is scarce and consumers are bombarded with endless content. Rather than fight that reality, we embraced modern attention spans and turned the product's name into the idea itself. With the Motorola One built to stand out, it didn't need more than a second to prove it.

Introducing Motorola One in 1.

Credits:
ECD: Valerie Moizel
CD/CW: David Blacker
ACD/AD: Brock Pisciotta