FURTHER was Lululemon's groundbreaking six-day ultramarathon, where 10 women challenged the limits of endurance while advancing the future of women's performance research.

We designed the social system that brought the story to life, creating a flexible content framework that celebrated the athletes, spotlighted Lululemon's innovation, and turned six days of competition into a cohesive narrative across every channel.


Credits:
Creative Director: Brock Pisciotta
ACDs: Emily McNulty/Lily Bussel